Privacy policy.

Last updated: May 27, 2025

PPC Alpha (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information obtained through our website (www.ppcalpha.com) and our Amazon Selling Partner API (SP-API) application.

1. Information We Collect

• Amazon Account Data: When you authorize our application, we collect data from your Amazon Seller or Vendor account as permitted by you through the Amazon SP-API OAuth process. This may include sales, inventory, advertising, and other business data.

• Personal Information (PII): We do not collect or store personally identifiable information (PII) such as customer names, addresses, or payment details unless explicitly authorized and required for your use case. In compliance with Amazon’s Data Protection Policy, any PII collected is deleted within 30 days after order delivery, unless retention is required by law.

• Website Usage Data: We may collect information about how visitors interact with our website, such as IP addresses, browser types, and usage patterns.

2. How We Use Your Information

• To provide and improve our services.

• To analyze business performance and generate reports as requested by you.

• To support and maintain your account and respond to inquiries.

3. How We Share Your Information

• No Sale of Data: We do not sell or rent your information to third parties.

• Third-Party Service Providers: We may share information with trusted service providers who assist us in operating our business, provided they comply with our data protection standards.

• Legal Requirements: We may disclose information if required by law or to protect our rights.

4. Data Security Practices

We employ industry-standard security measures to protect your data, including:

• Encryption of data in transit (HTTPS/TLS) and at rest.

• Access controls and authentication (including Google Auth for our team) to restrict data access to authorized personnel only.

• Regular monitoring, logging, and auditing of system activity.

• Secure storage and management of API credentials and tokens, with regular credential rotation and no credentials stored in code repositories.

• Regular vulnerability scanning and prompt remediation of identified issues.

• A documented incident response plan for handling security breaches or unauthorized access, including notification to Amazon at security@amazon.com within 24 hours if any Amazon Information is affected.

5. Data Retention and Deletion

We retain your data only as long as necessary to provide our services or as required by law. Upon request or termination of service, we will securely delete your data from our systems. Personally identifiable information (PII) from Amazon is deleted within 30 days after order delivery, unless required for legal or tax purposes.

6. Your Rights

You may request access to, correction of, or deletion of your data at any time by contacting us at support@ppcalpha.com.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at amazon@ppcalpha.com.