One key factor that allowed this account to blossom had been our close look at the budget distributions across campaigns. When we first took control of the advertising, we noticed that tons of the well performing campaigns were running out of budget while poor performing campaigns were eating away at the account wide budget limit. Seeing this as a massive opportunity for growth, we began to make incremental adjustments to encourage the redistribution of spend towards the most effective campaigns and the result was quite remarkable.

Another great finding in this account that made a massive difference was spotting multiple competitors whose products were obviously inferior to our client's products, yet were ranked higher on a few crucial keywords which allowed them to take a large piece of the revenue pie. To combat this, we deployed aggressive Sponsored Product, Sponsored Brand, and Sponsored Display Product Targeting ads to ensure that customers had a chance to see what they were missing out on. These garnered huge sales and we suspect played a role in the ranking improvements of their products as well.